Business Macro environment
Micro environment are
factors or elements in a close 0 Ads by Google organization's that have a
direct impact on its business operations
and its success.
It is very important
before deciding corporate strategy business they should carry out a good
analysis of their micro environment.
The analysis factors
include competitors, customers, distribution, suppliers and the public.
The concepts of
definition of micro environment analysis are given below:
1. Macro enviromnent
consist of some group, power and elements or factors that are not controllable.
2. The element of micro
environment affects the marketing activities directly.
3. These elements will
help the organization to apply marketing strategy, policy and planning.
4. These elements are
related to corporate closely.http://gonitpathshala.org/

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